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© Ed Yourdon
SEO optimization and marketing can help make SEM and social media work for your web presence. Since the latest Google updates, online businesses and other Web publishers have been focusing on what they can do to improve the way their business shows up in search results.
When considering SEO, the first place most small business owners should start is with the content creation for their website, blog or social media presence. The most important aspect to focus on here is the use of keywords. Mastering keywords is the fist step in learning about the connection between the search engine results and the content you create. Inbound marketing is also evolving and often has more than one definition. It can be thought of as a combination of good content, SEO and social media that helps potential customers to find your website and eventually buy from you.
