© Danard Vincente
Marketing efforts today are all about gaining more efficiency, and recent history has shown that it takes a lot of people working together well to make this happen. With SEO marketing, for example, many marketers struggle because original content creation must be at the the center of a successful campaign.
SEO is clearly an important strategy for driving traffic to your Web site, but it is only one of a host of marketing strategies that rely on excellent content. Newsletters, advertising, PR and social media all attempt to leverage every available channel to drive website traffic numbers up. But what needs to be determined ultimately is which of these channels are the most cost-effective drivers. The production of original and high-quality content is what usually drives the cost of SEO up.