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More than 9 million people use the social network Foursquare, and some 250,00 small businesses have claimed avenues on the network and use the location-based service as a part of their overall marketing program. Foursquare is free fro merchants to use to engage and incentivize customers, but it only makes sense if its done right.
There are some common marketing mistakes to avoid on Foursquare, and chief among these is creating a complicated special. There is no fun in trying to unlock a special that is impossible to unlock, so keep it simple. There are seven types of specials to choose from depending on whether you're targeting new or existing customers. Another big mistake that small businesses make is not training their staff properly regarding their Foursquare campaign. Be sure that your team is prepared and can recognize a Foursquare special and offer the appropriate redemption.